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Max Insighter
Max Insighter
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Case Studies

Max Insighter > Blog > Case Studies

The Data-Driven Transformation of Zivame

  • September 11, 2024
Zivame, an Indian online lingerie retailer, was launched in 2011 by Richa Kar. Though vast and diverse, the lingerie market in India remained highly fragmented, with a majority of...
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Swiggy’s Data-Driven Growth in India’s Food Delivery Industry

  • September 11, 2024
Swiggy, founded in 2014, is one of India’s leading online food delivery platforms. In a competitive market with players like Zomato, Uber Eats (later acquired by Zomato), and Foodpanda,...
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Paperboat – Leveraging Data to Reinvent Traditional Beverages

  • September 11, 2024
Paperboat, a relatively small but innovative Indian beverage brand, was launched in 2013 by Hector Beverages. The company focused on reviving traditional Indian drinks such as Aam Panna, Jaljeera,...
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Recent Posts

The E-commerce Mafia – Challenges Faced by Indian Retailers October 1, 2024
The Data-Driven Transformation of Zivame September 11, 2024
Swiggy’s Data-Driven Growth in India’s Food Delivery Industry September 11, 2024
Paperboat – Leveraging Data to Reinvent Traditional Beverages September 11, 2024
Leveraging Formula 1 Best Practices for Data-Driven Growth in Indian MSMEs September 10, 2024
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